Patient Interaction | Pompano, FL

The “kitchen/cooking” concept that Laine conceived and executed was – and continues to be – a huge success. The large graphics on the banner stands are attention getting and appealing, drawing foot traffic right to our booth. He redesigned our standard 8.5 x 11 brochure into a pie-shaped / die-cut handout, complete with images of mouth-water pies. We even have a slice-of-pie magnet that advertises our Web site URL. The chef’s jacket and apron worn by our staff who work the booth always generate conversation, which is the goal of any trade show experience, where you have mere seconds to catch someone’s attention.

We’ve used the booth concept for two years now (a total of four shows), and people have shared the most wonderful compliments with us about the booth. We’re constantly told how clever our creative staff is because the theme was so brilliantly – and completely – executed. It’s a great way for us to showcase the creativity we bring to patient recruitment, which must cut through the clutter of traditional advertising, since we’re often looking for the proverbial “needle in a haystack.” One company asked if we’d consider developing their tradeshow materials, even though they were in a different industry than what we serve. And, best of all, people started remembering us from show to show, and from year to year. Laine exceeded our expectations and earned a five star rating from (Pi)!


(Pi) Patient interaction